SEO is search engine optimization. What does that mean? Get found. Some say get found on Google but it’s so much more than that. While Google is key there are several other instances such as Bing, Amazon, and many others.
Reach the right people at the right time Traditional marketing channels like print, radio, and TV help you aim to reach a certain target audience. SEO allows you to target a very specific audience by optimizing your website to appear in very specific search queries to very specific demographics and locations. Targeting specific locations has proven to be a very effective strategy to not only attract new clients but also increase revenue.
Long lasting results Unlike other forms of digital marketing, results from SEO are not instant. Web browsers like Google take anywhere from six weeks to three months to crawl a website. You must have your site setup to be crawled before they will do so. Once you are crawled
longevity kicks in. The older the domain the better the rank in SEO.
Search Engine Ranking Four out of five people will not look past the first page of search engine results. If you are on page 19, chances are you are not going to get a lot of traffic. Good SEO ensures you are remaining visible to all of your potential clients and customers.
Save Money While pay per click can give you some instant results, SEO ensures you are an option to the right people all the time. If you know what you are doing, SEO is free with the right setup. If you are like most people, you may want some help here. Typically SEO Is more cost effective than PPC. Both have their place but SEO can be more consistent if done correctly.
Increase credibility The more you are seen- the more you are seen. Potential clients and customers seeing you pop up at the top of the results gives your company instant credibility. Half of all clicks from search engines come from the top four or five spots. That’s because of convenience and because clients see you as a respectable company on first look.