What is SEM?

SEM stands for Search Engine Marketing.  SEM is the newest grab word in the digital marketing industry.  The idea behind Search Engine Marketing in quickly get your web page or site ranked highly on Google and Bing.  

How does it work?

Search Engine Marketing or SEM is the practice of combining both SEO and PPC. 

 

So what is SEO?   Search Engine Optimization  or the act of getting found on search engines.   SEO is a very complicated process that requires a lot of back end work on your web site.   

 

PPC stands for Pay Per Click.   This is when you hire Google or Facebook or some other company to promote your website through advertising on their sites.   The idea is to quickly grab customers.

SEM combines both with the goal of quickly attracting new customers while also organically growing your SERP or Search Engine Ranking.

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